ASTRAZENECA
From Awareness to the Doctor Journey in Health Communication!
Nowadays, people are increasingly encountering fake prescriptions
circulating on social media, making it difficult to access accurate
health information. To address this issue, we developed websites
that allow users to schedule appointments with the nearest hospital
and provide doctors with comprehensive patient histories:
For heart attacks, we launched the 'Heart Attack Shouldn’t Stop You' website.
For heart failure, we created the global version of the 'Living Light in Heart Failure' website.
For our kidneys, we launched the 'Healthy Kidneys, Healthy Life' website.
For heart failure, we created the global version of the 'Living Light in Heart Failure' website.
For our kidneys, we launched the 'Healthy Kidneys, Healthy Life' website.
We have created a journey of information and experience that allows people who want to access only
accurate information to receive support from a healthcare professional, without sharing their personal
information, through an algorithm that optimizes the keywords people search for regarding health on a
daily basis, distinguishing between "right or wrong."
@astrazenecaturkiye
astrazeneca.com.tr
