TURKISH CABIN INTERIOR
You can sell iPhones, but what about airplane cabins?
Our mission was to introduce the world's lightest and highest quality airplane cabin, produced by
Turkish engineers, to aircraft manufacturers in America and Europe. We had only two weeks to achieve
this!
In our agency culture, we compare our idea processes to brewing a good cup of tea. A good idea needs
its brewing time. Sometimes, as in the case of our TCI brand, we might need to launch our campaign
just before an international airshow that starts in three weeks.
We created conceptual works with a global communication language, emphasizing the technical features of
our products. Our goal was to convey who we are in less than one second, and we succeeded. The briefs we
received from TCI engineers played a crucial role in the process. One week before the fair, we reached
out to aircraft companies in Europe and America by optimizing all interest, profession, and location
categories. By combining our social media and website data, we directed our visibility to the most
effective regions. The result: A fantastic exhibition period, where we managed to position ourselves
among the world's leading aircraft manufacturing brands...
@tci-aircraft-interiors
tci.aero
